AwardSpring Campaign

A promotional social media campaign run for Toronto Metropolitan University’s business school.

Aside from the digital assets I created for the Ted Rogers School of Management socials, I also assisted in the creation of the AwardSpring tutorial video.

I worked closely with the Marketing and Communications team to raise awareness for the funding and scholarships that often go unapplied for.

As a student myself, I too believed that applying for awards can be both difficult and really time-consuming - which is a huge misconception.

This shared experience informed our decision to demonstrate the, in fact, simple step-by-step application process. This encouraged students to use AwardSpring and ultimately increased engagement on the site.

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